5 PEAK LOGISTICS PERIODS TO PREPARE FOR IN 2024

2024年的5个物流高峰期

From Chinese New Year through to Christmas, understanding and effectively managing the peak periods in logistics is essential for maintaining the flow of goods and keeping your customers satisfied. In this article, we take a look at five periods throughout the year to be aware of and how they could impact your cargo.

从春节到圣诞节，了解并有效管理物流高峰期对于保持货物流动和让客户满意至关重要。在本文中，我们将了解一年中的五个时期，以及它们如何影响您的货物。

Chinese New Year 春节

Chinese New Year is a yearly festival that is celebrated in varying forms across Asia – causing the largest annual mass human migration in the world! Beginning on 10 February 2024, it will see almost all factories in the region close for over a week, with full productivity not resuming for almost a month.

中国新年是每年一度的节日，在亚洲各地以各种形式庆祝，这是世界上每年最大的大规模人类迁徙！从2024年2月10日开始，该地区几乎所有工厂都将关闭一周多，几乎一个月后才能恢复全面生产。

This is easily the biggest holiday in the logistics calendar and prior to New Year, we see the number of containers raise 50 per cent as people prepare their cargo. It also results in a busy start to the year as logistics companies, carriers and shippers deal with this demand and the subsequent backlogs once normal working resumes.

这无疑是物流日历上最大的节日，在新年之前，随着人们准备货物，我们看到集装箱数量增加了50%。这也导致了今年的繁忙开局，因为一旦恢复正常工作，物流公司、承运人和托运人将处理这一需求以及随后的积压。

Carnival 狂欢节

Carnival is a festive season that occurs before Lent, involving public celebrations, parades and street parties. While it occurs in many countries around the world, the biggest and most famous Carnival celebration is in Brazil – where, like Chinese New Year, much of the country comes to a standstill for a week of festivities. In 2024, Carnival in Rio de Janeiro takes place from 9-17 February.

狂欢节是大斋节前的一个节日，包括公众庆祝活动、游行和街头派对。虽然它发生在世界上许多国家，但最大、最著名的狂欢节庆祝活动是在巴西——就像中国的新年一样，该国大部分地区都会暂停一周的庆祝活动。2024年，里约热内卢狂欢节将于2月9日至17日举行

This means two of the world’s largest economies (Brazil and China) are holding big holidays at the same time! So it’s important to be aware of when these crossover dates in order to plan appropriately.

这意味着世界上最大的两个经济体（巴西和中国）将同时举办大型节日！因此，重要的是要知道这些交叉日期的时间，以便进行适当的计划。

Summer holiday season 暑假季节

For those of us in the northern hemisphere our summer months are July and August, while in the southern hemisphere summer holidays are taken in December and January. Depending on where you’re shipping your cargo from or to, you could be affected by the summer season as workers head off on their holidays.

对于我们这些北半球的人来说，我们的夏季是7月和8月，而南半球的暑假是在12月和1月。根据您的货物运输地点，您可能会受到夏季工人休假的影响。

The summer holiday season also sees heightened demand for certain commodities and produce – from food to garden furniture – so if you’re shipping anything seasonal it’s always a good idea to start planning for it well enough in advance that you’ll get your cargo when you need it most.

暑假季节对某些商品和农产品的需求也在增加，从食品到花园家具，所以如果你要运送季节性的东西，最好提前做好计划，以便在最需要的时候拿到货物。

Black Friday / Cyber Monday 黑色星期五/网络星期一

Black Friday and Cyber Monday are huge dates on the consumer calendar, where brick-and-mortar stores and online retailers offer big discounts to shoppers. In 2024, Black Friday falls on 29 November and Cyber Monday on 2 December — following the Thanksgiving holiday in the US.

“黑色星期五”和”网络星期一”是消费者日历上的重要日子，实体店和在线零售商为购物者提供大折扣。2024年，黑色星期五是11月29日，网络星期一是12月2日，紧随”美国感恩节”之后。

What started in the US has now spread across the globe from the UK to Mexico as other countries look to get a slice of the vast amounts of money that will be spent over the course of these two days. American online shoppers alone spent $9.12 billion during Black Friday 2022!

从美国开始的事情现在已经蔓延到全球，从英国到墨西哥，因为其他国家希望从这两天的巨额资金中分得一杯羹。仅美国网购者在2022年黑色星期五就花费了91.2亿美元！

In order to accommodate this huge demand, you’ll see many companies getting their cargo prepared as early as September.

为了满足这一巨大的需求，你会看到许多公司最早在9月就准备好了货物。

Christmas / New Year 圣诞节/新年

Before you know it, you will have made it through another year and the busy time of Christmas (25 December) and New Year (1 January) will be here. Add to this all the people starting to take holidays as well as more severe weather and it can get pretty stressful and disruptive – so it’s important to plan for this period well in advance.

不知不觉，你将度过又一年，圣诞节（12月25日）和新年（1月1日）的繁忙时间将在这里。再加上所有开始度假的人以及更恶劣的天气，这可能会带来很大的压力和破坏性——所以提前做好这段时间的计划很重要。

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